To be the most sought-after company in the construction industry
To address changing customer needs by continuously improving on good service and product quality
The Narel Group was founded in 1994 and was initially engaged in the trading and wholesale distribution business. Narel acquired the exclusive distributorship for the storage water heater brands of the American Water Heater Company from the USA.
In 1995, Narel was awarded the supply and installation contract for the hot water system of the entire Traders Hotel renovation project. As a result of its satisfactory work, Traders Hotel awarded Narel additional contracts, which included mechanical, civil, architectural and interior finishing works.
In December of 1995, Narel ventured into the house construction industry through a joint venture project with Progressive Homes, Inc. Narel was tasked to design and build quality medium cost houses at the Progressive Village Phase 2 in Sta. Rosa, Laguna. In line with its vision, Narel utilized both conventional and non-conventional construction materials to set a higher standard of quality while maintaining its affordability.
Narel entered into other housing project ventures in 1996 with Alecon Realty Corp. and San Lorenzo Development Corp. Narel´s participation in the ventures was to design and build houses on the developer´s lots and eventually sell them as a house and lot package.
As a result of these ventures, NAREL REALTY AND DEVELOPMENT CORPORATION was incorporated in May of 1997 to focus on the construction related projects and to handle the sales of medium and low cost housing projects.
In 1999, Narel launched the Narel Homes Collection as a division of Narel Industries, Inc. This was Narel´s entry into retail home building aimed to cater to individual lot owners. Narel offered pre-designed house models for the middle-income market and general contractor services for the upscale custom-designed market segment.
Although Narel has geared its operations into home building, we are also capable of constructing various commercial and industrial building projects. Our staff includes a pool of experienced engineers, architects, technicians and a wide range of skilled construction workers.
Narel believes that its greatest asset lies in its management and staff. It hopes to achieve its goals by continuously training and upgrading the skills of its employees. Furthermore, Narel strives to source and utilize new and better construction systems, materials, and equipment.